Александр Руин — консультант по проектированию систем. Помогаю спроектировать архитектуру, оценить риски и выстроить прозрачный процесс — от выбора технологий до сопровождения. Рутину берут на себя AI‑исполнители. Направления: автоматизация, интеграции, AI‑продукты.
Global LMS Platforms Comparison 2025: Complete Guide and Market Analysis
Kajabi charges $199/month for 10,000 contacts and 15 products. Hit those limits and you're looking at a $399/month "Pro" plan — just to keep the lights on. Every platform in the market imposes thresholds: students, storage, or transaction fees that grow with your revenue. The global e-learning market is expanding at 14% annually, yet platform costs grow faster than most online schools' profits.
Key Takeaways:
- Kajabi "Growth" costs $199/mo; Teachable Pro is $159/mo — both impose contact or feature caps
- All SaaS LMS platforms charge 3-10% on transactions or require premium plans to avoid them
- A standalone custom LMS runs on a $50-100/mo server regardless of student count
- Custom LMS development from $350 (one-time project) — ROI in 6-12 months
Leading Global LMS Platforms: Market Overview
Research shows that Teachable, Kajabi, Thinkific, Podia, LearnWorlds, and TalentLMS are the most popular platforms globally. All allow content hosting and course creation, but often impose limitations on students, storage, or transaction fees even on plans above $100/month.
What Do Premium Plans ($100+) Offer?
Premium plans typically include advanced features:
- Built-in CRM systems for student management
- Webinar capabilities for live sessions
- Advanced analytics for students and courses
- Integrations with payment processors and email marketing tools
However, all platforms have limits on students, storage, or transactions, unlike unlimited standalone systems that eliminate platform fees and dependencies.
Detailed LMS Platform Pricing Comparison
Here's a comprehensive comparison table of key plans above $100/month (prices are monthly, with potential discounts for annual billing; data accurate as of November 2025):
Hidden SaaS Costs: Competition, Branding, and Lock-in
Most SaaS platforms position themselves as neutral marketplaces, but in reality, they profit from the traffic you generate:
Internal competition: If there's a marketplace catalog with similar courses, your advertising drives traffic that also benefits competitors.
Platform branding: Even without a marketplace, the platform's logo or domain appears on your pages. You invest in marketing but strengthen someone else's brand.
White label at premium: Removing platform branding often requires an additional package or upgrading to plans 2-3x the base price.
Branding and Independence Comparison
Model
Domain & Branding
Competitor Marketplace
Customization Cost
SaaS Basic
Platform subdomain or "powered by..." footer
Yes, similar courses accessible in one click
Included in subscription, limited design control
SaaS White Label
Custom domain, platform branding removable for extra fee
Marketplace partially hidden
Extra $50-300/mo + revenue share
Standalone
Your domain, your brand, custom design
No marketplace — only your product
One-time development, then only server costs
Scaling to 100,000 Students: Economics of Your Own Server
The standalone approach means you only pay for infrastructure. A typical production server (2 vCPU, 4-8 GB RAM, SSD) costs approximately $50-100/month. With proper architecture, this handles:
up to 100,000 registered students;
10,000 concurrent active students in lessons;
video streams via CDN or S3 storage without overload.
12-month cost comparison for 1,000 students:
SaaS Platform
Standalone
Subscription
$1,800-3,600
$720 (hosting)
Transaction fees (5%, $10k/mo revenue)
$6,000
$0
Total per year
$7,800-9,600
$720 + development
Key Takeaways from the Comparison
Limits exist everywhere: Even on expensive plans, most platforms limit active users, storage, or features
Transaction fees: Many platforms charge 3-10% on every payment from your students
Growing expenses: When scaling, platform costs grow linearly with student count
Lock-in dependency: You're completely dependent on the platform's policies and rules
SaaS or Standalone?
Choose SaaS platforms (Teachable, Kajabi, etc.) if:
- You're just starting and want to test an idea
- Ready to accept limitations and fees
- Don't plan to scale beyond 100-200 students
Choose Standalone system if:
- Planning serious growth and scaling
- Revenue exceeds $1,500/mo (savings outpace development cost)
- Data control and independence are important